android - In the OpenRTB bid requests, is "bundle" unique to an app? -

i looking @ multple openrtb specs, example mopub. have bundle field in bid request. bundle number 123456 ios app, or package name android app package.bundle.apname. "bundle" unique app?

1. can single app have multiple "bundle"?

2. can single "bundle" might mean multiple apps?

great questions! please see answers inline.

is "bundle" unique app?

--> yes, "bundle id" unique identifier single app within platform's "app store ecosystem" (ecosystem = android:google play store, ios:apple app store)

for example, "bundle id" (aka 'android package name') android nytimes app on google play store 'com.nytimes.android' (listed in url). no other apps on google play store permitted use bundle id 'com.nytimes.android'. specific nytimes android app only.

on ios side, "bundle id" ios nytimes app on apple app store 'id284862083' (listed in url). no other apps in apple app store permitted use bundle id 'id284862083'. specific nytimes ios app only.

can single app have multiple "bundle"?

--> no, single app have 1-to-1 relationship "bundle"

can single "bundle" might mean multiple apps?

--> no, think may interpreting term "bundle" literally. "bundle" known "android package" (this set when developing app). uniquely identifies single app. see great answer on bundle id more info.

was able answer questions? please don't hesitate followup additional questions!